Today, more people have more reasons to ignore your message than ever before. Hickam Public Affairs has the experience and the tools to develop innovative, efficient solutions that assure your target audience sees and hears your message — and acts on it.

Using our network of media relationships, issue groups, advocacy organizations, citizen networks, and social media outlets, we are able to develop targeted communications that elevate our clients’ messages in state and local media. Whether it’s part of a nationally-coordinated campaign, or a state or local issue, our team excels in generating earned media and increasing awareness of our clients’ issues, causes, and messages. As we show in the case study below, we deliver results to our clients that exceed their expectations.

Challenge

Amazon was breaking ground on a new fulfillment center in Kansas City. They wanted an outside-the-box groundbreaking that highlighted the community, was inclusive of public officials and gained attention from two media outlets. Amazon also wanted to ensure that construction on the new fulfillment center was disturbed as little as possible during the event.

Solution

In order to connect to the community, the Hickam Public Affairs team knew we needed to show that Amazon was in touch with Kansas City. Marching bands and drum lines are a big part of the local culture, so our team coordinated with a local high school marching band to perform for attendees before and after the event.

Our team also coordinated with the construction contractor to set up an area that would not be muddy, in the way of ongoing construction and would be covered in the event of rain.

Results

Our team created a memorable groundbreaking. Due to our relationships with local media, this event dominated the news cycle in Kansas City- all four television stations were present, public radio attended, and two newspapers covered the event. Through our various government relations contacts, we ensured that all local, state and federal officials attended the groundbreaking.

Additionally, the groundbreaking did not interrupt construction and our planning kept attendees dry, comfortable, and free of mud during rain showers.